Cuppa Tea introduced their brand to North America, boosting visibility and engagement through Google 360 tours and social media, resulting in a 420% increase in online traffic.
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Franchise Owner - James G
Description & Defining
Our client, Cuppa Tea, inaugurating their first North American location, invested significantly in interior aesthetics. Tasked with showcasing the distinctive ambiance through our Google 360 tour, we highlighted cultural elements such as HK film posters and an English phone booth. Additionally, we were asked to introduce their popular drinks while featuring new items to an unfamiliar audience. Our aim was to capture the essence of their signature menu items and the diversity of their entire menu. Our approach extended beyond visuals to educate the audience about the food quality, history, and culture, engaging them through impactful storytelling.
Embarking on this unique venture, we collaborated with Cuppa Tea, a global cafe chain with over 800 establishments worldwide, including notable ones in New York, Virginia, and D.C. Recognizing the significance of their first North American outlet, the client sought the expertise of the top Google Trusted photographer in the country. Our project was not only about establishing visibility but also about narrating the story behind their renowned Hong Kong-style milk tea and traditional foods.
Challenge & Solution
Cuppa Tea faced the challenge of introducing their brand to a new North American audience. Beyond capturing stunning visuals, our task was to narrate the story behind their products, emphasizing their quality, cultural significance, and traditional Hong Kong foods. The goal was to engage the audience and differentiate the brand in a competitive market.
With over 800 locations world-wide. The first North American location we chose to work with RichTeaMedia360.James G – Partner/Franchise Owner
To address this challenge, we created a comprehensive campaign that included a Google 360 tour and engaging social media content. We highlighted the uniqueness of their milk tea and traditional foods, focusing on quality and cultural heritage. Our storytelling approach resonated with the audience, driving interest and engagement. The campaign yielded a 230% increase in social media followers, a 420% surge in online traffic, and over 250,000 views on the Google 360 tour.
