Paradise Helicopters showcased their doors-off feature and professional facilities, providing a 360-degree experience that alleviated safety concerns, resulting in a 150% increase in bookings.
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Production - Sabrina W
Description & Defining
Paradise Helicopters approached us with an exciting mission—to amplify their presence on Google and provide an exhilarating virtual experience for their customers. Although they had already crafted compelling marketing for their helicopter tours, they sought to elevate it by showcasing their state-of-the-art facilities. This venture aimed to demystify the flying experience, allowing customers to visualize the quality of the helicopters and appreciate the meticulous care invested in their operations.
We created a Google virtual tour that captured the entire journey, from signing up for a tour to stepping out of the helicopter. Our journey didn’t stop on the ground; we took to the skies to capture 360-degree videos. Inside the helicopters, customers could gaze up at the sky and down at the ocean, while our fast-shooting cameras ensured stunning aerial shots despite any movement.
Additionally, we highlighted the unique values that set Paradise Helicopters apart, including their commitment to local culture, access to inaccessible areas, and environmental responsibility. Featuring pilots selected for their knowledge, skill, and the highest safety standards, we emphasized the exceptional service customers can expect. The result? Sharp, clean photos that garnered over 250,000+ views on Google.
Challenge & Solution
Paradise Helicopters faced the challenge of showcasing an engaging experience for potential customers to illustrate what it’s like to fly in their helicopters. They aimed to highlight their top-notch facilities and professional standards to alleviate any safety concerns customers might have about helicopter rides. With fierce competition in the industry, they needed a unique approach to differentiate themselves and stand out in a crowded market.
We saw an 150% increase in bookings after the imagery was posted on Google.Cal and Stacey, Co-Founders
To address these challenges, we showcased the unique “doors-off” feature of the helicopter, emphasizing safety while offering a thrilling experience. We also highlighted the ground facilities, displaying the professional equipment used to ensure customer safety. By providing a comprehensive 360-degree experience that spanned from their facilities to the helicopter ride, we effectively alleviated customer concerns and generated excitement about their tours. This strategic approach resulted in a remarkable 150% increase in books following the publication of the imagery.
