Our collaboration with Holt Renfrew delivered high-quality interior and architectural photography, capturing their luxury merchandise and space.
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Co-Ordinator - Melissa H
Description & Defining
Holt Renfrew, Canada’s premier luxury department store, recognized RichTeaMedia360 for our expertise in interior and architectural photography. Tasked with highlighting merchandise for internal review, our focus aligned with key areas to assist their team in evaluating setups and designs for improvement and archival purposes. Executing a regimented photoshoot, our photographers meticulously captured shots from elevated vantage points, ensuring comprehensive views of products and layouts in each section. Our commitment to delivering the highest quality work extended into the post-editing process, where we adeptly navigated the challenges posed by diverse lighting sources within the department store. This ensured accurate color depiction and maintained sharp, high-quality visuals.
Effective communication was crucial as we proactively addressed challenges before the shoot, resulting in a seamless and issue-free production. Our collaborative approach enabled us to meet Holt Renfrew’s specific needs and preferences while maximizing the potential of each shot. The final deliverables exceeded expectations, showcasing clean, sharp, and color-accurate product images that highlighted the store’s luxury offerings. Holt Renfrew expressed immense satisfaction with our work, noting our ability to not only meet but surpass their expectations, delivering results they are genuinely proud of.
Challenge & Solution
Holt Renfrew’s primary challenge was to capture their merchandise in a way that would allow their team to effectively evaluate setups and designs for improvement. Given the diverse lighting sources present throughout the department store, achieving accurate color depiction and sharp visuals posed additional hurdles. The team needed a solution that could showcase the luxury aesthetic of their products while navigating these complexities to maintain a consistent and high-quality photographic output.
It was important to show our partners the complete layout of each merchandise display.Head of Merchandising
To address these challenges, we executed a regimented photoshoot, utilizing elevated vantage points to capture comprehensive views of products and layouts in each section. Our photographers worked closely with the Holt Renfrew team to understand their specific needs, allowing us to preemptively tackle potential issues. The post-editing process focused on correcting lighting discrepancies and enhancing image quality, ensuring that each photo showcased the luxury appeal of the merchandise. This meticulous approach resulted in final deliverables that not only met but exceeded Holt Renfrew’s expectations.
