We showcased Lux’s renovation of a 105,000 sq ft hardware store using a 360 VR tour and high-quality imagery to highlight stunning before-and-after lighting improvements
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Project Manager - Jim Grosso
Description & Defining
We received a request from Gel Communications on behalf of their client, Lux Lighting. Lux Lighting specializes in cutting-edge LED lighting aimed at reducing electrical costs while enhancing lighting quality. The ambitious project involved renovating a 105,000 square foot hardware store, necessitating the replacement of all ceiling lighting. This large-scale project required meticulous planning and coordination to ensure minimal disruption to the store’s operations and maximum impact on the lighting quality.
Our task was to present a compelling before-and-after narrative in an interactive format. The goal was to highlight the transformative impact on different sections of the hardware store from a customer’s perspective. This required high-quality, color-accurate imagery that effectively displayed the improved lighting conditions. Additionally, we were entrusted with creating a video testimonial featuring the general manager of the hardware store, encompassing scriptwriting, lighting, video, sound, and post-production.
Challenge & Solution
The primary challenge presented was the desire to present a compelling before-and-after narrative in an interactive format. Traditional photography proved insufficient in capturing the overall ambiance of the vast space. The client wanted a way to showcase how much lighting was seen throughout the whole department store, not just one section. Additionally, ensuring high-quality, color-accurate imagery that effectively displayed the lighting conditions was essential.
A six-month project showcasing the before-and-after lighting transformation in a 105,000 sq ft Home Hardware store.
To address this challenge, we conducted discussions and an on-site survey to understand how photography could best showcase Lux Lighting’s products. We proposed a 360 VR tour to create an immersive virtual walk-through of the store, highlighting the lighting changes comprehensively. This approach effectively displayed the improved lighting conditions and served as a valuable tool for future sales proposals. Additionally, we created a video testimonial featuring the general manager, handling all aspects of production from scriptwriting to post-production.
