Enhanced a prominent Canadian restaurant group’s visibility and engagement through Google Virtual Tours, food photography, and strategic SEO, significantly boosting their walk-in customers by by 65%.
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Social Marketing - Hilary H
Description & Defining
A prominent Restaurant Group in Canada commissioned us to manage marketing and photography initiatives for four chain locations, two independent stores, and various fast-food establishments. We began with a comprehensive Google Virtual Tour of all locations, from Downtown Toronto to Aurora, Ontario, including an immersive exploration of their new concept store. Our two-day food photography session meticulously captured the menu, creating a visually appealing digital catalog for tablet-based ordering. Additionally, we highlighted the interiors, emphasizing the modern design of each establishment.
Recognizing the importance of digital presence, we implemented local SEO optimization across all Google Business pages to ensure optimal visibility. Our content was strategically repurposed and shared across social media platforms like Instagram and TikTok, amplifying the restaurant group’s digital footprint. We captured the interiors comprehensively, ensuring the ambiance resonated with the brand identity. Leveraging our expertise as a Google Trusted Photographer, we provided guidance to enhance their online presence, marketing strategies, and SEO effectiveness.
Challenge & Solution
The challenge was to create a cohesive and engaging digital presence for diverse restaurant locations, effectively communicating each location’s unique character and offerings. This included capturing high-quality visuals in varying environments and lighting conditions, ensuring these visuals were optimized for both online and offline use.
Our project spanned over 4 chain restaurants, 2 independent stores and multiple fast food chains.Fred L, Presdient
To address this, we conducted a Google Virtual Tour of all locations, highlighting each restaurant’s ambiance. Our two-day food photography session captured detailed menu images, creating an appealing digital catalog. Local SEO optimization and strategic social media content dissemination further amplified their digital presence. Post-production efforts ensured brand consistency across all visuals.
