Recognizing our leadership in digital innovation, Team Canada integrated our interactive content into blogs, social media, and Google Maps, boosting engagement with their audience.
category:
services:
Location:
team:
Description & Defining
The Google 360 tour empowered fans and athletes to explore Canada House seamlessly, providing both location guidance and a virtual stroll through amenities, enhancing accessibility and engagement for users. By capturing the celebratory atmosphere of being an athlete, we ensured that when records were broken, those historic moments were vividly portrayed. Our imagery not only showcased Canada House but also conveyed the emotions of celebration. Additionally, our collaborative content with Team Canada, including the featured Google 360 tour on their blog and social media, garnered high praise. This significantly boosted visibility and engagement for Team Canada, highlighting our role in creating a dynamic and interactive online presence.
Challenge & Solution
Team Canada’s digital team sought us out because they are ahead of the curve in looking for innovative ways to strengthen their online presence. The challenge was to find interactive ways to engage with their audience on social media and their blogs. They wanted something that would draw more traffic and be highly shareable.
We constantly seek fresh avenues to foster interactive and engaging connections between the Olympic Team and Canadians
.Georgia K, Head of Digital
To address this, we integrated our content into their blog and created a fun and interactive experience for users. The Google 360 tour allowed for a virtual walk-through of Canada House, enhancing the online presence and engagement. As a result, Team Canada saw a significant increase in social shares, improved branding for Canada House, and athletes were able to navigate Canada House easily through our mapping.
